Top Story

e4m_logo.png

Home >> Advertising >> Article

Asian Paints launches 'Tick Tock' Campaign for Ezycolour Home Solutions

13-May-2017
Font Size   16
Asian Paints launches 'Tick Tock' Campaign for Ezycolour Home Solutions

Asian paints has launched its new painting service called Ezycolour Home Solutions with the intention of taking the pain out of painting. Anybody familiar with paint or repaint of a home or office knows that the deadlines are more or less never met. Asian paints believes that if they make a commitment, they will deliver on time.

In the form of a musical satire, the brand changes the perception of a home-owner who expects the painting team of Ezycolour to miss their deadline. He thinks that Indians have a different understanding of Indian Standard Time but the team changes his opinion throughout the duration of the ad film.

Amit Syngle, Presiden, Asian Paints said, “The consumer proposition of “On-time painting” solves a perennial issue of delays in Home Décor and creates an instant connect. The use of mechanised tools from Asian Paints ensure we always finish the work on time. This has been brought to life brilliantly in the film by the creative team.”

Creative Agency Ogilvy & Mather executed this film. Sukesh Nayak, ECD, Ogilvy Mumbai, said, "Asian Paints Ezycolour Home Solutions promises to value a person's time and finish the project in the committed time and not a day late. Our creative idea of 'Tick tock. On the clock,' celebrates this surprising feeling of things not happening according to the famous Indian Standard Time."

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...