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Asian Paints, Contract Advertising & Madison Media lead at Prime Time Awards

Asian Paints, Contract Advertising & Madison Media lead at Prime Time Awards

Author | exchange4media News Service | Thursday, Jan 21,2016 9:18 PM

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Asian Paints, Contract Advertising & Madison Media lead at Prime Time Awards

The third edition of the exchange4media Prime Time Awards concluded with Asian Paints Limited taking home the Advertiser of the Year award, Contract Advertising  winning the Advertising Agency of the Year award and Madison Media  taking  home the Media Agency of the Year award. 

The Prime Time Awards were presented by Disney Media Networks and powered by &TV.

Star India took home the most awards in the Broadcaster category where Star Sports won a Gold for Best Program Launch for ‘Come on India Let's Football’ campaign, Star World and Star Movies Select HD won Bronze metals for Best Program Promotion for ‘Masterchef @ 9 Clock Promo’ campaign and Book ‘Adaptations’ respectively. The Network won all the four awards in the Public Awareness sub-category where Star Network won a for ‘Ek Padosi hi Padosi ke Kaam Aata hai’, Star Plus won two Silver metals for ‘Chal, Kar Pehel’ and ‘Girl Rising Woh Padhegi Woh Udegi’ and Star Jalsha won a Gold for ‘Packets of Change’ campaign.

Contract Advertising won five metals (4 Silver + 1 Gold) in total across various categories. It won all the five metals in the main category of Best Creative Advertising - Single Ad or Campaign.The agency won the Gold for True Software Scandinavia AB’s Truecaller - 'take the right call' campaign in the Telecom sub-category. It won a Silver in the Banking, Financial Services and Insurance (BFSI) sub-category for UTI Mutual Funds’ 'Haq Ek Behtar Zindagi Ka' campaign. The agency won the second silver for Truly Madly’s 'Boy Browsing' campaign in the E-Commerce & Web Services sub category. The agency won the next silver metal for Asian Paints Tractor ‘Kam Kharcha Full Charcha’ campaign in the Home Care category. The fourth Silver metal was won by the agency for Tata Teleservices’ Tata Docomo 'Bhalai Ki Supply' campaign in the Telecom category.

Madison Media won seven metals (1 Gold+3 Silver+3 Bronze) in the Best Media Strategy category. The agency won a Gold for Asian Paints‘ Har Ghar Kucch Kehta Hai’ campaign in the Best Integrated TV Campaign sub-category. It won three Silver metals for Asian Paints Limited’s ‘Transforming TV Serial Homes into Asian Paints Colour Stores’ in the Best Use of Entertainment Channel, Best Use of Influencers/Celebrities sub-category and for Pidilite’s Fevicol - Pro Kabbadi campaign in the Best Use of Sponsorship category. The agency won the two Bronze metals for Asian Paints Limited’s Transforming TV Serial Homes into Asian Paints Colour Stores and ‘Har Ghar Kucch Kehta Hai’ campaigns in the Best Integrated TV Campaign and Best Use of Entertainment Channel sub-categories respectively. It won the third Bronze metal for Pidilite’s Fevikwik Super Minute campaign in the Best Use of Regional Entertainment Channel sub-category.

The Jury for Prime Time Awards was chaired by CVL Srinivas, CEO, GroupM South Asia, the jury members included Ajay Dang, Head – Marketing, Home Care & Media, Godrej Consumer Products Limited;     Amit Syngle, President – Sales, Marketing & Technology, Asian Paints; Arijit Ray, Co-Founder & Managing Partner, Paperboat Brandworks; Bobby Pawar, Managing Director, Chief Creative Officer, Publicis Worldwide - South Asia; Delna Avari, Head of Marketing and Services, Tata Motors; Gaurav Suri, Senior Executive Vice President Head – Marketing, UTI Asset Management Company Ltd; Madhu Dutta, Head Marketing - Lifestyle Division, Raymond; Malay Dikshit, Chief Communications Officer, Tata Sky; Praveen Tripathi, CEO, Magic 9 Media & Consumer Knowledge Pvt Ltd and Sandeep Kulhalli, Sr.VP- Retail & Marketing, Tanishq.  

 The exchange4media Prime Time Awards is a platform which gives recognition to the excellent work done by brands, media and creative agencies and broadcasters alike on TV campaigns. The awards were given after the jury members went through the shortlisted entries (selected by the pre-screening jury) spread across 4 main categories containing 25 sub-categories. 

MAIN CATEGORY SUB CATEGORY ENTRANT ENTRY BRAND AWARD
Best Creative Advertising - Single Ad or Campaign Automotive Products & Services Interface Communications Mahindra CV Range Mahindra and Mahindra Ltd Silver
Best Creative Advertising - Single Ad or Campaign Automotive Products & Services Interface Communications XUV 500 - Regain the Pole Position Mahindra and Mahindra Ltd Silver
Best Creative Advertising - Single Ad or Campaign Banking, Financial Services and Insurance (BFSI) SBI Life Insurance Great Dad SBI Life Insurance Bronze
Best Creative Advertising - Single Ad or Campaign Banking, Financial Services and Insurance (BFSI) Contract Advertising (India) Pvt. Ltd. UTI - 'Haq Ek Behtar Zindagi Ka' UTI Mutual Funds Silver
Best Creative Advertising - Single Ad or Campaign Banking, Financial Services and Insurance (BFSI) IDBI Bank Limited 50 years of friendship IDBI Bank Limited Silver
Best Creative Advertising - Single Ad or Campaign Banking, Financial Services and Insurance (BFSI) HDFC Life Apno Ko Apne Dum Pe Jeena Sikhao HDFC Life Gold
Best Creative Advertising - Single Ad or Campaign Consumer Durables Micromax Informatics Canvas Sliver 5 Campaign Canvas Sliver Bronze
Best Creative Advertising - Single Ad or Campaign Consumer Durables HP Inc Bend the Rules HP Inc Silver
Best Creative Advertising - Single Ad or Campaign E-Commerce & Web Services Interface Communications Everything about cars, because cars means everything Quikr Bronze
Best Creative Advertising - Single Ad or Campaign E-Commerce & Web Services Contract Advertising (India) Pvt. Ltd. Truly Madly - 'Boy Browsing' Truly Madly Silver
Best Creative Advertising - Single Ad or Campaign E-Commerce & Web Services Star India Private limited Hotstar Launch Marketing Campaign Novi Digital Entertainment Pvt. Ltd. (Star India Private limited) Gold
Best Creative Advertising - Single Ad or Campaign Entertainment & Media Whyness Zee Classic Zee Entertainment Pvt. Ltd. Silver
Best Creative Advertising - Single Ad or Campaign Entertainment & Media Star India Private limited Mauka Mauka Star Sports (Star India Private limited) Gold
Best Creative Advertising - Single Ad or Campaign FMCG - Personal & Home Care Godrej Consumer Products Limited KALA HIT, Kyunki har kone mein hai danger HIT Silver
Best Creative Advertising - Single Ad or Campaign FMCG - Personal & Home Care Contract Advertising (India) Pvt. Ltd. Asian Paints Tractor- "Kam Kharcha Full Charcha Asian Paints Limited Silver
Best Creative Advertising - Single Ad or Campaign Food & Beverages Scarecrow Communications Ltd. Rishton Ki Garmahat Wagh Bakri Silver
Best Creative Advertising - Single Ad or Campaign Food & Beverages Interface Communications Oreo Sweet, Crunchy, Chocolatey Mondelez India Foods Private Limited Silver
Best Creative Advertising - Single Ad or Campaign Food & Beverages Interface Communications Play With Oreo - Face Race Mondelez India Foods Private Limited Silver
Best Creative Advertising - Single Ad or Campaign Jewellery, Fashion & Lifestyle Tanishq - Titan Company Ltd Tanishq - Hum har shaadi ke liye tayaar hain Tanishq Silver
Best Creative Advertising - Single Ad or Campaign Jewellery, Fashion & Lifestyle Tanishq - Titan Company Ltd Tanishq Sunehri Diwali Tanishq Gold
Best Creative Advertising - Single Ad or Campaign Telecom Contract Advertising (India) Pvt. Ltd. Tata Docomo 'Bhalai Ki Supply' Tata Teleservices Silver
Best Creative Advertising - Single Ad or Campaign Telecom Contract Advertising (India) Pvt. Ltd. Truecaller - 'take the right call' True Software Scandinavia AB Gold
Best Creative Advertising - Single Ad or Campaign Jury Choice HDFC Life Apno Ko Apne Dum Pe Jeena Sikhao HDFC Life Gold
Best Media Strategy Best Integrated TV Campaign Madison Media Pvt. Ltd.  Transforming TV Serial Homes into Asian Paints Colour Stores Asian Paints Limited Bronze
Best Media Strategy Best Integrated TV Campaign Madison Communications Pvt. Ltd Daddy Aur Zoey TATA AIA Life Insurance Company Ltd. Bronze
Best Media Strategy Best Integrated TV Campaign Voltas Limited Voltas All Weather Smart AC Voltas Limited Silver
Best Media Strategy Best Integrated TV Campaign Madison Media Pvt. Ltd.  Asian Paints - Har Ghar Kucch Kehta Hai Asian Paints Limited Gold
Best Media Strategy Best Launch/Re-Launch Strategy Mindshare Drishyam downloads on Television using IDEA 3G Idea Cellular Ltd Bronze
Best Media Strategy Best Launch/Re-Launch Strategy Vizeum Media Services Pvt. Ltd. The World's Largest Indies Stage MTV India Silver
Best Media Strategy Best Integration of Brand & Movie Maxus India Vodafone Mpesa Vodafone India Silver
Best Media Strategy Best Use of Entertainment Channel Mindshare BSLI : Khud Ko Kar Buland Aditya Birla Financial Services Ltd Bronze
Best Media Strategy Best Use of Entertainment Channel Madison Media Pvt. Ltd.  Asian Paints - Har Ghar Kucch Kehta Hai Asian Paints Limited Bronze
Best Media Strategy Best Use of Entertainment Channel Madison Media Pvt. Ltd.  Transforming TV Serial Homes into Asian Paints Colour Stores Asian Paints Limited Silver
Best Media Strategy Best Use of Influencers/Celebrities Madison Media Pvt. Ltd.  Transforming TV Serial Homes into Asian Paints Colour Stores Asian Paints Limited Silver
Best Media Strategy Best use of Kids/Knowledge/Lifestyle Channel Changing the canvas – from 30 sec to 68640 secs.. Mindshare Kellogg India Pvt. Ltd. Gold
Best Media Strategy Best Use of News Channel Initiative Media Dettol Banega Swachh India Dettol - Reckitt Benckiser (India) Ltd Silver
Best Media Strategy Best Use of News Channel Mindshare IBM - Score With Data IBM India Silver
Best Media Strategy Best Use of Regional Entertainment Channel Madison Media Pvt. Ltd. Fevikwik Super Minute Pidilite Industries Ltd. Bronze
Best Media Strategy Best Use of Regional Entertainment Channel Mindshare BIG screen Aids cousin, Small Screen Idea Cellular Ltd Bronze
Best Media Strategy Best Use of Sponsorship Madison Media Pvt. Ltd.  Fevicol - Pro Kabbadi Pidilite Industries Ltd Silver
Best Media Strategy Best Use of Sponsorship Maxus India Manmarziyan Maybelline New York Gold
Best Broadcaster Awards Best Program Launch Star India Private Limited Come on India Let's Football Star Sports (Star India Private Limited) Gold
Best Broadcaster Awards Best Program Promotion Sony Pictures Networks India Bringing Fun-with-Family Alive SAB TV Bronze
Best Broadcaster Awards Best Program Promotion Star India Private Limited Masterchef @ 9 Clock Promo Star World (Star India Private Limited) Bronze
Best Broadcaster Awards Best Program Promotion Star India Private Limited Book Adaptations Star Movies Select HD (Star India Private Limited) Bronze
Best Broadcaster Awards Best Trade Marketing Strategy Zee Entertainment Enterprises Ltd. Zee Classic - R.D. Nights - Trade Activity Zee Classic Bronze
Best Broadcaster Awards Public Awareness Star India Private Limited Ek Padosi hi Padosi ke Kaam Aata hai Star Network (Star India Private Limited) Bronze
Best Broadcaster Awards Public Awareness Star India Private Limited Chal, Kar Pehel Star Plus (Star India Private Limited) Silver
Best Broadcaster Awards Public Awareness Star India Private Limited Girl Rising Woh Padhegi Woh Udegi Star Plus (Star India Private Limited) Silver
Best Broadcaster Awards Public Awareness Star India Private limited Packets of Change Star Jalsha (Star India Private Limited) Gold

 

Excellence Awards Advertiser of the Year   Asian Paints Limited   Gold

 

Excellence Awards Advertising Agency of the Year   Contract Advertising (India) Pvt. Ltd.   Gold

 

Excellence Awards Media Agency of the Year   Madison Media Pvt. Ltd.   Gold

 

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