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Asia Pacific agencies shine at The Cup

14-November-2007
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Asia Pacific agencies shine at The Cup

The winners of AdFest this year are all set to shine at the first ever Intercontinental Advertising Cup awards ceremony on November 24 in Valencia, with one-third of The Cup nominations going to the Asia Pacific region.

After three days of animated debate, an elite panel of 16 judges has singled out just 166 nominations in 39 categories out of the combined 2,000 entries from AdFest (Asia Pacific), FIAP (Ibero-America), Golden Drum (New Europe) and ADC*E (Art Directors Clubs of Europe).

Of these nominations, 61 are from the AdFest, with 52 from FIAP, 26 from Golden Drum and 27 for ADC*E. This is an impressive result, given that AdFest had entered only 400 winners and finalists from AdFest 2007.

Overall, there was a very strong showing from Thailand, Singapore, Japan and India. Agencies from China, the Philippines, Malaysia and New Zealand also are in the run-up to win The Cup.

Asian agencies have dominated the category for ‘Best Use of Local Culture’, with four out of five nominations from Asia, including BBDO Bangkok and McCann Erickson, Mumbai.

Singapore agencies dominate the category for ‘Best Crafting’ with two nominations for O&M Singapore and one from McCann Erickson Singapore, out of the five nominations.

In the category for Film, JEH United Bangkok, Publicis Thailand and McCann Erickson, Mumbai, have all made the cut. Asian agencies also make a strong showing in the category for Outdoor with Euro RSCG Mumbai, O&M Manila and Leo Burnett Bangkok got nominations; while Hakuhodo Tokyo, TBWA\WHYBIN Auckland and JWT Shanghai are in the running to win The Cup in Best of Media Innovation.

The O&M entries from India that have been finalised include chosen entries from O&M India, including two entries for the Indian Association for Promotion of Adoption and Child Welfare (‘Mother Son’ and ‘IAPA’), two for Cadbury Ulta Perk (‘Monster’ and ‘Ulta Perk’), and other entries like ‘Conveyance’ for Playwin Online Lotteries and ‘Old Man’ for Ranipal Starch have been shortlisted for the final round of judging at The Cup.

The winners of The Cup in the 39 categories and the Grand Cup would be announced at the award ceremony on November 24. Agencies from Asia Pacific will receive a 20 per cent discount on registration to the speaker’s session during the three-day programmes and The Cup awards ceremony hosted by AdFest’s Kim and Kem Suraphongchai.

Last week, judges including Marcello Serpa of Almap BBDO Brazil; Marie-Catherine Dupuy of TBWA France; Toni Segarra of S,C,P,F Barcelona; Stefan Sagmeister, Sagmeister USA, Akira Kagami, Denstu Japan; and Piyush Pandey, O&M India had spent three days judging the entries.

The jury members’ names would be engraved on 39 category trophies and The Grand Cup presented at the Gala Award Ceremony of the first Intercontinental Advertising Summit.

‘Dedicated to Genius loc’ was the main principle of the judging process and the overriding criterion for the selection. Michael Conrad, Non-voting Chairman of judges explained, “Our focus is on the local genius around the world. There is also a new focus to the categories, which promotes brand design; consolidation of all media in products and services as well as ad-making.”

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