Asia Pacific Ad Fest: Indian agencies stop short of gold; Film and Film Craft categories remain
After the first two days of the Asia Pacific Ad Fest, the Indian tally looks impressive. Tribal DDB, Grey Worldwide and Saatchi & Saatchi have won three metals each, while JWT and Ogilvy have won one each.
Grey’s wins are in the Outdoor and Interactive categories. The agency’s work on Child Care won the agency two bronzes (campaign and single for Beggar Boy) in the Outdoor competition, while in the Interactive competition, work on Lion’s Eye Bank won the agency its silver.
Said Raj Kurup, Regional Creative Director, Grey Worldwide, “Last year, we got a bronze. This year, we’re better. It feels good to see Grey climb up the creative ladder once again. It’s even better to see your happy drunk team stand behind it.”
All three metals of Saatchi & Saatchi were in the ambient media category, and all three were for work on Ariel. The silver came its way for the Campaign, while the Tea Man and Painter entries won bronze. Juju Basu, National Creative Creative Director at Saatchi, said, “We are very elated over the wins. The idea behind the creatives was very simple, but it was executed very well.”
In the Print Craft category, JWT’s work for ‘75 years of JWT India’ was the only Indian entry in the running, for best use of illustration. The agency’s Cannes silver-winning work for Red Cross, ‘Give’, has bagged silver at the Asia Pac Ad Fest too. Work on Levi’s Slim Jeans, bagged several finalist nominations, including one in the Single Billboard and Single poster categories. McCann was in with a finalist nomination, again for work on ‘Child Care’.
In the Print awards, O&M’s campaign for Perfetti titled ‘Corporate’ has won the agency bronze. In Outdoor, a Fevicol’s (Mirror) piece was a finalist.
Tribal DDB has won silver for work on Times Jobs, in a category called ‘Beyond the Banner’. It won two bronzes for work on Itch Guard – one for ‘Viral campaign’ and the other for Website (Consumer). Ogilvy also had a finalist nomination in interactive, for its ‘Crumpled Paper’ piece for clients IBM, in the Direct Marketing competition.
In the Print Awards, Ambience Publicis has bagged a finalist nomination in print for work on Godrej Sara Lee, titled Mosquito. JWT’s Levi’s Slim, and the award for Indian Red Cross, also made it as finalists. Euro RSCG Mumbai’s work for Cancer Patients Association has also bagged two finalist nominations.
There were a total of 4,738 entries at this year’s fest, the highest ever in the history of the fest. Results of the film and film crafts competition are to be announced on March 11, the concluding day of the fest.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions