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Asia features in every single conversation now as never before: Laura Desmond

Asia features in every single conversation now as never before: Laura Desmond

Author | exchange4media News Service | Monday, Dec 28,2009 7:51 AM

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Asia features in every single conversation now as never before: Laura Desmond

“There is no doubt that the game has changed with this recession, all of a sudden all of my clients such as P&G, General Motors, Coca-Cola, Fiat, etc., have changed their conversation. I have to pursue growth and growth is in Asia and the growing markets. I think it’s not about power shifting for big companies… But yes, Asia features in every single conversation now as never before,” says Laura Desmond, Global CEO, Starcom MediaVest Group. More

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