Top Story

e4m_logo.png

Home >> Advertising >> Article

Asia features in every single conversation now as never before: Laura Desmond

28-December-2009
Font Size   16
Share
Asia features in every single conversation now as never before: Laura Desmond

“There is no doubt that the game has changed with this recession, all of a sudden all of my clients such as P&G, General Motors, Coca-Cola, Fiat, etc., have changed their conversation. I have to pursue growth and growth is in Asia and the growing markets. I think it’s not about power shifting for big companies… But yes, Asia features in every single conversation now as never before,” says Laura Desmond, Global CEO, Starcom MediaVest Group. More

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems