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Ashutosh Legend Multimedia bags OneStopShop Retails’ Rs 15 cr ad biz

09-June-2009
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Ashutosh Legend Multimedia bags OneStopShop Retails’ Rs 15 cr ad biz

OneStopShop Retails (OSS) has awarded its complete advertising business to Ashutosh Legend Multimedia Pvt. Ltd (ALMPL). Industry sources peg the business at Rs 15 crore. Details on whether this development came in the wake of a multi-agency pitch were not available at the time of filing the story.

Ashutosh Pande, Managing Director, ALMPL confirmed the development to exchange4media. He said, “In the last six months, ALMPL had made several pitches on this brand. It was our team’s sheer dedication that led to the vibrant outcome in presenting the creative and media plan for the client. Our communication strategy would depict the value proposition of the brand towards its set target group.”

He explained that for an effective communication mix, the agency has planned to invest 60 percent of the ad budget in print and 40 percent in radio and outdoor, which would then be followed by TVCs after a few months.

OSS is a one-stop shop solution for all online processing that includes rail tickets, air tickets, bus tickets, cinema tickets, mobile recharges, online lottery, utility bills and shopping.

Since its inception in 2002, the portfolio of ALMPL’s clients include Lucera Jewellery, Mangal Keshav Group, Oberoi Constructions, Kiah Diamonds and others.

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