After he resigned as the president of research agency, ORG-MARG, Ashok Das, media circles were abuzz about his next port of call. It is now confirmed that Das is joining Hansa research Group, a part of RK Swamy BBDO. Officials at RK Swamy BBDO though were tight lipped about the development. When contacted Shekar Swamy, neither confirmed nor denied the development.
Das who served with ORG MARG research agency for over 14 years was responsible for the media servicing and research activities and also for its international joint ventures.
Das’s decision to walk out of ORG-MARG came close on the heels of Dutch information service group VNU’s acquisition of ORG-MARG last year. Sources claim that after VNU merger, Das was left with no role to play.
Das started his career with Exide Industries and subsequently joined IMRB. Soon after, he left IMRB to join ORG-MARG as manager and rose rapidly to become the president of the research agency.