Top Story

e4m_logo.png

Home >> Advertising >> Article

Ashok Das to join RK Swamy company, Hansa research Group

17-April-2002
Font Size   16
Ashok Das to join RK Swamy company, Hansa research Group

After he resigned as the president of research agency, ORG-MARG, Ashok Das, media circles were abuzz about his next port of call. It is now confirmed that Das is joining Hansa research Group, a part of RK Swamy BBDO. Officials at RK Swamy BBDO though were tight lipped about the development. When contacted Shekar Swamy, neither confirmed nor denied the development.

Das who served with ORG MARG research agency for over 14 years was responsible for the media servicing and research activities and also for its international joint ventures.

Das’s decision to walk out of ORG-MARG came close on the heels of Dutch information service group VNU’s acquisition of ORG-MARG last year. Sources claim that after VNU merger, Das was left with no role to play.

Das started his career with Exide Industries and subsequently joined IMRB. Soon after, he left IMRB to join ORG-MARG as manager and rose rapidly to become the president of the research agency.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow