Top Story

e4m_logo.png

Home >> Advertising >> Article

Ashish Patkar launches new agency- Monk Media Network

23-January-2016
Font Size   16
Share
Ashish Patkar launches new agency- Monk Media Network

Ashish Patkar, who recently quit Jack in the Box Worldwide as its Vice President and Executive Creative Director, has launched an independent agency called Monk Media Network.

 With 15 people on board, Monk Media Network aims to drive ROI through integration, innovation and communication. It will offer a bouquet of services like Conversation Management, Campaign Ideation and Execution, Media Planning and Buying and Video Production.

 Speaking about his new venture, Patkar says, “We strongly believe that brands today need to survive in partner ecosystems rather than in isolation. We are in the process of signing certain large clients across categories as well as building alliances with like-minded agencies to optimise our strengths.”

Patkar, who completed his Master’s in Marketing Communications from Bournemouth University, UK, has worked with various advertising agencies like Rediffusion, Everest Brand Solutions, JWT UK and Hyderabad and Hakuhodo Percept.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.