Ashish Patkar, who recently quit Jack in the Box Worldwide as its Vice President and Executive Creative Director, has launched an independent agency called Monk Media Network.
With 15 people on board, Monk Media Network aims to drive ROI through integration, innovation and communication. It will offer a bouquet of services like Conversation Management, Campaign Ideation and Execution, Media Planning and Buying and Video Production.
Speaking about his new venture, Patkar says, “We strongly believe that brands today need to survive in partner ecosystems rather than in isolation. We are in the process of signing certain large clients across categories as well as building alliances with like-minded agencies to optimise our strengths.”
Patkar, who completed his Master’s in Marketing Communications from Bournemouth University, UK, has worked with various advertising agencies like Rediffusion, Everest Brand Solutions, JWT UK and Hyderabad and Hakuhodo Percept.