Top Story

e4m_logo.png

Home >> Advertising >> Article

Ashish Patkar launches new agency- Monk Media Network

23-January-2016
Font Size   16
Ashish Patkar launches new agency- Monk Media Network

Ashish Patkar, who recently quit Jack in the Box Worldwide as its Vice President and Executive Creative Director, has launched an independent agency called Monk Media Network.

 With 15 people on board, Monk Media Network aims to drive ROI through integration, innovation and communication. It will offer a bouquet of services like Conversation Management, Campaign Ideation and Execution, Media Planning and Buying and Video Production.

 Speaking about his new venture, Patkar says, “We strongly believe that brands today need to survive in partner ecosystems rather than in isolation. We are in the process of signing certain large clients across categories as well as building alliances with like-minded agencies to optimise our strengths.”

Patkar, who completed his Master’s in Marketing Communications from Bournemouth University, UK, has worked with various advertising agencies like Rediffusion, Everest Brand Solutions, JWT UK and Hyderabad and Hakuhodo Percept.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

In a market that is dominated by giants like Mercedes, Volvo and Mitsubishi, Tata Motors is using VR to deliver a compelling sales pitch

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively