Top Story

e4m_logo.png

Home >> Advertising >> Article

Ashish Naik joins Scarecrow as the Group Creative Director, Mumbai

03-October-2017
Font Size   16
Share
Ashish Naik joins Scarecrow as the Group Creative Director, Mumbai

Scarecrow Communications has appointed Ashish Naik as Group Creative Director. The appointment has been made to further strengthen the art department of the agency. Prior to this, Naik was a Senior Creative Director at Ogilvy & Mather (Mumbai), where he served for 12 years. He has also worked with Contract, FCB ULKA, Everest Advertising and Saatchi & Saatchi in past assignments. Naik comes on board with over 19 years of experience across brands like Cadbury, Perfetti Van Melle, Fevicol, Amul Macho, Gujarat Tourism, Hindustan Pencils, Fiat, Castrol, Franklin Templeton, Essar, ICICI Bank, HDFC Bank, Hindustan Times among others.

Commenting on the development, Manish Bhatt, Founder Director, Scarecrow, says, “Ashish is a classic visual thinker and many of his critically acclaimed work follows Sir John Hegarty School of advertising. He has a distinguished experience of working on some of the leading brands in India, under the guidance of some of the leaders in the industry at India’s leading creative agencies. Some of his past work has been recognized globally. His experience will help me further cultivate the creative culture at Scarecrow Mumbai.”
Talking about his appointment, Naik says, “It’s been an interesting journey in advertising so far. I have always learnt from the different personalities I have met through my journey. Manish and Raghu are two such people who have grown strength by strength and have tasted success in such a small time span. Scarecrow has been successful in making its mark in today’s competitive advertising world. I am looking forward to being part of a strong creative team and spreading my wings in this flight to success.”

Naik has won a host of international and national awards. His campaign for Sour Marbles, CPPA and Franklin Templeton has won Cannes Lions, One Show, D&AD, London International Awards, Spikes Asia and Abbys.

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.