ASCI wins EASA Global Best Practice Silver Award

ASCI wins EASA Global Best Practice Silver Award

Author | exchange4media Mumbai Bureau | Thursday, May 22,2008 8:27 AM

ASCI wins EASA Global Best Practice Silver Award

The Advertising Standards Council of India (ASCI) has won a Silver award in the 5th edition of the EASA Best Practice Award, an annual event that awards self-regulatory organisations that best follow the EASA Best Practice Model. Belgian self-regulatory organisation Jury de l’Ethique Publicitaire (JEP) was awarded the Gold, while Spain’s Autocontrol bagged the Bronze.

ASCI bagged the Silver for its campaign in collaborating with the Government to spread self-regulation and provide sufficient legal backstop. Commenting on the Award, ASCI Chairman Bhaskar Das said, “This prestigious award is recognition of the efforts and passion of each of us over the years towards strengthening ASCI’s role in self regulation in the country, and I’m sure this will further motivate us to work more enthusiastically.”

Jean-Pierre Teyssier, Chairman, EASA, said, “There has been an increasing need to push forward a global vision in response to a rapidly growing international advertising market, partly made possible due to the Internet and other technological advances. This has now been made possible thanks to our non-European corresponding members. ASCI has won the prestigious Best Practice Award in its first year as an EASA member, which is truly a remarkable achievement.”

Oliver Gray, Director General, EASA, said, “The fact that we’ve had award winning entries from across both our European network and other areas of the globe demonstrates how our best practice is being taken up.”

The awards were judged by a panel of EASA industry members. One of the jury members, Dominic Lyle of the European Association of Communications Agencies, commented, “It’s encouraging to see the EASA recommendations on Best Practice becoming reality in so many markets – the winners of these awards are an inspiration to everyone who is serious about self-regulation.”

EASA is a non-profit organisation based in Brussels and is the single voice of advertising self-regulation in Europe. It acts as the European coordination point for advertising self-regulatory bodies and systems across Europe.

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