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ASCI upheld complaints against 215 ads out of 240 received in August

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ASCI upheld complaints against 215 ads out of 240 received in August

In August 2013, ASCI's Consumer Complaints Council upheld complaints against 215 ads. Education and health and personal care category continue to lead with the highest number of complaints received.

The CCC found the following claims in health and personal care product or service ads of 63 advertisers, released in the press to be either misleading or false or not adequately/scientifically substantiated and hence violating Chapter I of the ASCI Code. Some of the health care products or services ads also contravened provisions of the Drug & Magic Remedies Act. Complaints against some of the ads upheld include:

The Himalaya Drug Company: Himalaya Complete Care Toothpaste commercial communicates that anti-oxidant not only kills the germs but also removes toxins and strengthens the gums and teeth.
Dabur India in their advertisement claimed that Fem Turmeric Herbal Bleach is 'ammonia free and mild bleach'.
Johnson & Johnson: Johnson's Baby Natural Massaging Oil in their advertisement claimed that it helps with '47 per cent more weight gain'.
Marico: Parachute Advansed Tender Coconut Hair Oil claimed that the 'Oil is extracted from tender coconut'.
Hindustan Unilever: Vaseline Healthy White Lotion advertisement claimed that '4 out of 5 Indian women use Vaseline Healthy White because it makes their skin fair instantly', 'it has minerals that make the skin 4 times fairer instantly'.
L'Oreal India: Garnier Hair Colour claimed that 'Garnier hair colour pack costing Rs 65 can last for two applications.

The CCC found following claims in print ads by 121 different advertisers were not substantiated violating the ASCI Guidelines for Advertising of Educational Institutions and hence the complaints against the ads were upheld; they include:

Career Line Academy: Their advertisement claimed that it 'provides
degree, PG [PSC, UGC, DEC approved within 4 months' 'SSLC, plus 2 within 8
Ascent Career Point Udaipur: Their advertisement claimed 'Helpdesk online counselling from the board of technical education'.
Flyers Welfare Education Institute: Their advertisement claimed that one can 'Join Airport Technical courses and is ranked No. 1 in country'.
Dravidian University: Their advertisement falsely claimed that it is 'UGC recognised'.

Complaints against advertisements of all above educational institutes were upheld because of unsubstantiated claims that they 'provide 100 per cent placement/AND/OR they claim to be the No.1 in their respective fields'.

In consumer durables, the CCC upheld complaints against Milcent Appliances, Micromax and SS Enterprise as their advertisements contravened Chapter I of the Code. 

Telecom saw complaints being upheld against Maxx Moblink, Intex Technologies and Reliance Communications.

In FMCG sector, Colgate-Palmolive India complaint was upheld as the advertisement contravened Chapters I.1 and I.4 of the Code.

Nissan Motors India complaint was also upheld as it misled consumers.

In food and beverage, the CCC concluded that the claims mentioned in these advertisements were not substantiated. The advertisements contravened Chapter I.1 of the Code.  The complaints were upheld against Gujarat Co-operative Milk Federation, Heinz India, Capital Foods and Amrapali Biotech India.

The CCC concluded that the four advertisements mentioned below are indirect advertising for products whose advertising is prohibited or restricted by law (Surrogate advertisements for liquor brands). The advertisements contravened Chapter III.6 of the Code.  The complaints were upheld Pernod Ricard India (two ads), United Spirits and Carlsberg India.

Nine complaints were also upheld in teleshopping vertical and one in real estate against Indya Estates.



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