Top Story


Home >> Advertising >> Article

ASCI upheld complaints against 134 out of 183 advertisements in July 2016

Font Size   16
ASCI upheld complaints against 134 out of 183 advertisements in July 2016

In July 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 134 out of 183 advertisements. Out of 134 advertisements against which complaints were upheld, 44 belonged to the Healthcare category, 44 to the Education category, followed by 24 in the Food & Beverages category, 8 in Personal Care Category and 14 advertisements from other categories.

Under the Healthcare category, the CCC found the claims of more than 40 health care products and services to be either misleading or false or not adequately/ scientifically substantiated and hence violating ASCI’s Code. Some of the health care products or services advertisements also contravened provisions of the Drug & Magic Remedies Act and Chapter 1.1 and III.4 of the ASCI Code. Complaints against the advertisements of American Instrument, Japani Instrument, Nurture Healthcare (Ayurex-S Vitality Capsules), Nurture Health Care (Ayurex NDX), Bgainer Capsule, DS Research Centre, SBS Biotech Unit II(More Power Capsules), CELL Gen Anti- Ageing Centre, Rahat Herbal Care, Endura Mass, Jambola Liquid,  Deltas PanchaTulasi Drops and several others were upheld.

In the Food & Beverages category the ads of Bonn Nutrients Pvt. Ltd. (Bonn Nu Health Bread), Sonia Honey, KamlaPasand Pan Masala, Saloni Edible Oil, Royal Bee Slim Honey, Sunpure Sunflower Oil, Aava Natural Mineral Water, Gemini Cooking Oil, Green Life Pharma (Stevita) and others were found to violate the ASCI CCC’s guidelines.

The Personal Care category had ads of Himalaya Neem Facewash, Gillette Vector, Axe Deodorants, Sensodyne Toothpaste, X-Men Instant Fairness Cream, Nature’s Sun Ban Sunscreen Lotion & Cream and other brands being deemed exaggeratory or making false claims.

The Education category too found ads of Guru Nanak Institute of Management, Dhruva College of Management, Byju’s Classes, Allen Career Institute, IMS Engineering College, ICA Infotech  (ICA Industrial Accountant), Haldia Institute of Technology, Apeejay Education Society (Apeejay Institute of MassCommunication), Brilliant Computer Education, Aptech Limited (Arena Animation) and several others to be making false claims.

Other categories also listed Mahindra Supro Maxi Truck and Mahindra Maxximo Plus, Fena Washing Powder, Airtel and Tata Docomo as showing misleading ads. 

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.