Top Story


Home >> Advertising >> Article

ASCI reprieve to in Hari Sadu case, says TVC is work of fiction

Font Size   16
ASCI reprieve to in Hari Sadu case, says TVC is work of fiction

The Advertising Standards Council of India (ASCI) has concluded that the ‘Hari Sadu’ TVC of, which raised the heckles of an 11-year old child from Chandigarh, is a work of fiction and bears no resemblance to any living person or deity.

After receiving complaints from individuals, either whose name is Hari or who felt Hari is a sacred name, and demands for withdrawal of the TVC, ASCI sent a letter to Naukri seeking an explanation.

Naukri in its response to the council said that the name ‘Hari Sadu’ was a creation of fiction and the TVC depicted a very real life situation of a boss and a subordinate. “The TVC is far removed from any form of religious implication or situatioin and revolves around a common day office situation with emphasis on an extremely rude and arrogant boss. The only message the TVC denotes is that is an available option for job seekers and job hunters,” the job portal explained.

After hearing the explanation of Naukri, the high-powered Consumer Complaints Council (CCC) of ASCI in its letter to stated, “The CCC concludes that the portrayal of a fictitious character in the TVC in a humorous situation is not likely to give rise to grave or widespread offence,” and discarded the complaints.

ASCI is a non-profit self-regulatory body set up to deal with complaints pertaining to advertisements and consisting of members from among advertisers, advertising agencies, the media and allied professionals. The Consumer Complaints Council of ASCI deals with complaints received from consumers and industry, against advertisements which are considered as false, misleading, indecent, illegal, leading to unsafe practices or unfair to competition, and consequently in contravention of the ASCI Code for Self-Regulation in Advertising.

Also see:

‘Hari Sadu’ ad of evokes strong reaction from Chandigarh 11-year-old


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video