Artemis Health Sciences, a wholly-owned subsidiary of Apollo Tyres’ Onkar S Kanwar-controlled PTL Enterprises Ltd, has called for a creative pitch. The size of the business would initially be around Rs 2.5-Rs 3 crore, but given the magnitude of the project might go higher. They have not called for a media pitch. The company is setting up its first hospital in Gurgaon by April 2007.
Anas Wajid, Head of Sales and Marketing, Artemis Health Sciences, has confirmed the development. The agencies in the fray include Saatchi & Saatchi, FCB Ulka, O&M Healthcare, and Capital, besides two smaller agencies – Idea Works and another whose name couldn’t be ascertained at the time of filing this report.
Wajid informed that they would be looking at various media, including print, outdoor, radio and the Internet. However, television is not in the media plan as it might not be cost effective since the advertising would be largely restricted to the NCR.
“We are looking at an agency which would give us a 360-degree communication solution. Our positioning, which all our communication would include, would be that of a hospital that is of international standard with cutting edge world class technology. The communication would also highlight the hospital’s strength that lies in the ethical practices and its patient centric environment,” he further said.