Top Story


Home >> Advertising >> Article

Arijit Ray launches Paperboat Brandworks along with partners Arindam Sengupta & Raju Gondhlekar

Font Size   16
Arijit Ray launches Paperboat Brandworks along with partners Arindam Sengupta & Raju Gondhlekar

Fresh on the heels of a successful stint with Dentsu Communications, Dentsu’s pan-India creative agency as CEO, Arijit Ray, a 24 year veteran in the advertising and communication space, has set forth on a new career path with a new creative communication agency Paperwork Brandworks along with Partners Arindam Sengupta and Raju Gondhlekar. Both accomplished and awarded creative veterans with more than 42 years of collective experience of working on a diverse set of global & domestic brands and mandates across the top agencies in the country.

In his stint at Dentsu, Ray led teams across 5 offices to chart the growth story of Dentsu Communications where the agency doubled revenue, in less than two years on the back of 14 new business wins, organic growth, expansions into newer geographies and capabilities & talent infusion to become one the fastest growing agencies of the Dentsu network globally. Some of the salient brands Ray and his team added to the portfolio at Dentsu were TVS WEGO, TVS Jupiter, Orangina, MRF, Jos Alukkas, Indian Army, Lia Agarbaties etc.Paperboat

Brandworks, based in Mumbai already has a noteworthy body of work. They have signed up with an international Office Supplies Brand, a market leader in the Travel space, a fashion retail brand, a premium lifestyle retail brand already.

Talking about the new entity Arijit Ray commented, “Marketing to the fragmented and digitally immersed consumer is getting complex.  Which is where our collective advertising and communication sense will kick in.  We are looking forward to tapping into our experience to building creative brand solutions that are rooted, relevant & simple. Evocative & Effective at the same time. The body of work we have built so far is varied, exciting, fresh and most importantly integrated through-the-line. A skill set that clients are seeking more and more.”

Arindam Sengupta said, “It is very motivating and exciting to work as a knowledge force, where we trust our instincts to understand, formulate and deliver. It is as intense and lively as a food truck.”

Raju Gondhlekar said, “We want to cut through the analysis and paralysis and demonstrate the power of consistent, beautiful, and sensible creative solutions for every client. Our depth is our strength.”


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...