Top Story


Home >> Advertising >> Article

Aqualite assigns print media mandate to BriteLite Media for Rs 10 crore

Font Size   16
Aqualite assigns print media mandate to BriteLite Media for Rs 10 crore

BriteLite Media Corp has won the print media duties of Delhi-based Aqualite India. The account size is pegged at 10 crore for Print media. Aqualite recently roped in Shah Rukh Khan as its brand ambassador.

Commenting on the development, Islam. Director Marketing Aqualite India, said, “We are delighted to have Britelite Media on board for handling our Print Media Campaign across India.. They have very good industry experience and I am sure they will handle brand Aqualite efficiently using their Print expertise in the domain..We did a lot of R&D and then finalized SRK because it give a perfect match of brand connect. With this association two leaders of their respective domain have come together. We intend to take brand Aqualite to the next level in the footwear industry.”

Kunwar Javed Akhter , Head Brand & Communication, Aqualite India, said “Brand Aqualite is in expansion mode and that is the reason we have decided to take Shah Rukh Khan on board as brand ambassador. Aqualite is into manufacturing and distribution of Footwear since a long time and is the preferred choice of Millions of customers across country. Aqualite has been awarded the “Asia’s Most Promising Brand” by WCRC in 2015.

“Today, Aqualite is well on its way to realize its vision. With a turnover of above INR 6 billion, we are poised for big growth eyeing to be an INR 10 billion company by the end of the financial year 2016-17. We are looking at expanding our distribution network to 1000 dealers making inroads to small towns and plan to put up 100 of our owned showrooms in metros and major.”

Unnikrishnan Nair, Business Head of Britelite Media Corp stated, “We are extremely proud and happy to have Brand like Aqualite in our portfolio and we would surely work out best media mix to get maximum ROI for the Brand.”

On Aqualite and SRK association he added, “It is a best connect since SRK is the most respected brand of Bollywood and Aqualite is the Most Promising Brand of Asia (as per WCRC).”

Aqualite India is the manufacturer and supplier of footwear brand Aqualite. They have various product/brands under the umbrella of Aqualite like, Aqualite Ultra, Aqualite Eva, Leeds, Gurukul, Aquasoft and Real PU.


The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by