Time to stop speculating and look at hard facts. Apurva Purohit, President, ZEE TV has decided on her next destination.
She is moving on to Bennett, Coleman & Co and would be heading their entertainment television venture.
Arun Arora, Times Group President, confirmed the news to exchange4media. Though no further details on the same were available.
Purohit too confirmed the news to exchange4media. She stated, “I would be joining as soon as my notice period with Zee comes to an end.” She will be designated COO, Entertainment Channel(s) and would be based out of Mumbai.
When asked what her role would be at Times, Purohit states, “Times group is starting off the TV project. My brief is to start it from zero base and take it forward. I am getting ready to face the new challenge.”
As for her stay at Zee, she says, “It has been a great experience. I learnt a lot."
A management graduate from IIM Bangalore, Purohit spent fifteen years in advertising before moving on to ZEE TV as President. She was appointed as the President of the channel in July 2002 and has the overall responsibility for the flagship channel Zee TV. Her last assignment before moving to the other side of the fence was with Lodestar as Media Director. It was under her guidance that Lodestar bagged the award for Media Agency of Year.