Top Story

e4m_logo.png

Home >> Advertising >> Article

Apurva Purohit to join Times TV Project as COO

13-January-2004
Font Size   16
Share
Apurva Purohit to join Times TV Project as COO

Time to stop speculating and look at hard facts. Apurva Purohit, President, ZEE TV has decided on her next destination.

She is moving on to Bennett, Coleman & Co and would be heading their entertainment television venture.

Arun Arora, Times Group President, confirmed the news to exchange4media. Though no further details on the same were available.

Purohit too confirmed the news to exchange4media. She stated, “I would be joining as soon as my notice period with Zee comes to an end.” She will be designated COO, Entertainment Channel(s) and would be based out of Mumbai.

When asked what her role would be at Times, Purohit states, “Times group is starting off the TV project. My brief is to start it from zero base and take it forward. I am getting ready to face the new challenge.”

As for her stay at Zee, she says, “It has been a great experience. I learnt a lot."

A management graduate from IIM Bangalore, Purohit spent fifteen years in advertising before moving on to ZEE TV as President. She was appointed as the President of the channel in July 2002 and has the overall responsibility for the flagship channel Zee TV. Her last assignment before moving to the other side of the fence was with Lodestar as Media Director. It was under her guidance that Lodestar bagged the award for Media Agency of Year.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016