Infamous for leaving out India in its advertising scheme of things, Apple has finally paid heed to the criticism about its lack of India-focus. It is looking to capture the Indian market's attention with the release of its first TVC for the Indian audience. The iPhone 6 advertisement went on air yesterday, and has gone viral on social media.
The one-minute long ad captures the Indian wedding fever, but with a twist. The ad focuses on the bride and groom indulging in a chat right before their wedding ceremony.
Playful, young and vibrant set against the backdrop of an Indian wedding, the approach was to use the phone as an ally, an enabler that helps the consumer to make every occasion extraordinary.
The TVC is written and conceptualized by Leo Burnett India and directed by Vikramaditya Motwane.
Watch the TVC here:
The global giant's focus on the Indian market is steadily growing, but it has yet to make its mark felt in the country where price points are still an issue, and the competition is huge.
This, however, hasn't stopped the company from promoting its products in the Indian market, and this television commercial is an indication of Apple’s increasing focus on the market.
While Apple products have been advertised on Indian television before, all commercials so far have been ones that were originally produced in other markets. This is the first Apple advertisement that is especially made for India.
Meanwhile, earlier this week Apple announced its financial results for its fiscal 2015 third quarter ended June 27, 2015. The Company posted quarterly revenue of $49.6 billion and quarterly net profit of $10.7 billion, or $1.85 per diluted share. These results compare to revenue of $37.4 billion and net profit of $7.7 billion, or $1.28 per diluted share, in the year-ago quarter. Gross margin was 39.7 percent compared to 39.4 percent in the year-ago quarter. International sales accounted for 64 percent of the quarter’s revenue.
Interestingly, the growth was fueled by record third quarter sales of iPhones. “We had an amazing quarter, with iPhone revenue up 59 per cent over last year,” said Tim Cook, Apple’s CEO in a company statement.