Top Story


Home >> Advertising >> Article

Apple abruptly withdraws ad blocking app citing privacy concerns

Font Size   16
Apple abruptly withdraws ad blocking app citing privacy concerns

Apple had launched an app that claims to block advertisements not only in mobile applications, but also in native mobile apps, including Facebook and even Apple’s own News application. This app had been creating ripples over the internet all last week for disrupting the digital media and advertising industry.

In a recent development, citing privacy concerns, Apple has abruptly expelled from its store ad blockers that eliminate in-app ads.

The tech giant Apple has removed the popular ad blocker app Been Choice on its App Store. Apple has reportedly told the app's developers that its feature violates terms and conditions issued by the company.

Been Choice gave users the choice of blocking ads in exchange for sharing data to earn rewards. To block ads in native apps, Been Choice uses a VPN service.

While it directly affects web publishers that use ad revenue to pay for content, market reports suggest that it would have also impacted ad serving companies that use data and technology to display ads on websites.

Early September, Apple caused quite a few heads to turn in the digital advertising industry when it announced that the new iOS 9 update would allow users to install ad blocking extensions from the app store to enjoy an ad free mobile browsing experience on Safari. However, this would not be a default setting.

Read: Should digital marketers be wary of Apple's new ad blocker?

Speculations were rife about the content blocker, Been Choice, being an extension of the previous month’s announcement.

It is, however, unclear if Apple accidentally approved the app. Been Choice claims it can block ads almost anywhere, including apps like Pinterest, Pandora, Yahoo, The New York Times, and Apple News. It also promises to block sponsored content and pre-roll videos in apps like CNN or CNBC, suggest market reports.

According to Been Choice’s privacy policy, it might tap into data traffic to collect information about your device, carrier, and network; data about which apps you use; and “information about you.” Worryingly, it can also claim “content of your communications and transactions.”

It’s not completely clear to users that Been Choice can record this information.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.