A competitive two-day showcase of 100 of the best marketing campaigns from across 16 markets in Asia, APPIES 2013 will build on the success of last year’s event, which saw an impressive turnout of the region’s top marketers and stellar campaigns. APPIES 2013 will award 10 Gold medals and five Silver medals to the top marketing campaigns as judged by a distinguished panel, as well as hand out five awards to the top presenters.
Rohit Jawa, Senior Vice President – Global Marketing Operations, Unilever has been announced as Chief Judge for APPIES 2013.
An Advisory Council has also been put in place for the APPIES 2013, which include:
Alvin Neo, Chief Marketing Officer, Parkway Health International
Charmaine Wong-Han, Chief Marketing Officer, Pizza Hut Dine In, Asia Franchise YUM! Restaurant International
Johan Buse, Vice President, Consumer Marketing, SingTel
Rene De Monchy, Head of Marketing, Asia Pacific Breweries
Rohini Miglani, Director - Brand Building Integrated Communication, P&G Asia
Now in its fourth year, the APPIES will have a live 4-6-10 campaign presentation format. Each presentation begins with a four-minute showreel video summarising the campaign, followed by a live six-minute exposition of the campaign’s key highlights by the brand’s marketers/ campaign creators. Then comes the interactive 10-minute session, where each campaign will be cross-examined by the judges and audience members. This 4-6-10 live format of the APPIES continues to be a key hit aspect of the APPIES with industry professionals.
“Our theme of ‘Seeing The Story’ behind Asia’s most successful brands really encapsulates what APPIES is about - a live interactive platform for learning and sharing real marketing cases, and learning what has worked not just in your category, but across sectors. There is no other platform like this for marketers and their partners,” said Goh Shu Fen, Chairperson of the APPIES and Principal of R3.
Building on last year’s list of campaigns by companies and brands such as P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM, Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries, APPIES 2013 will continue to showcase the best ideas from various industries that span highly-diverse markets in the Asia-Pacific, including Australia, China, Hong Kong, India, Indonesia, Malaysia, Singapore, Sri Lanka, Philippines, Pakistan, Thailand and Vietnam.
The 100 selected marketing campaigns will cover a broad range of six product/ service categories that include Consumer Durables, Consumer Services, Food & Beverage, Non-Food FMCG, Business Services and Government, Cultural, Social & Environmental campaigns.
APPIES 2013 will be held on August 15 and 16 at the National University of Singapore Society. The event is organised by the Institute of Advertising Singapore and is supported by SingTel, MediaCorp, MEC, Asia Pacific Breweries and Singapore Press Holdings.