Apollo Munich Health Insurance, a standalone health insurance company, has rolled out a new advertising campaign ‘Don’t Think Twice’ to highlight the benefits of its flagship product - Optima Restore.
The ‘Don’t Think Twice’ television commercials urge people to continue enjoying their lives without any worry, even in case they have busted the sum insured of their health insurance policies. This is because Optima Restore benefits policyholders at all times, with its ‘Multiplier’ and ‘Restore’ features.
Speaking about the new campaign, Antony Jacob, CEO, Apollo Munich Health Insurance said, “Formulated in two TVCs, the ‘Don’t Think Twice’ campaign informs consumers that Optima Restore provides them with the much needed respite from the predicament of ‘which health cover is best for me’ and also offers a double safety blanket solution to its customers. It not only provides protection against the high healthcare costs, but also restores a policyholder’s sum insured when it gets exhausted in the policy period, for any other illness in the same policy year.”
In keeping with Apollo Munich’s brand promise of ‘Let’s Uncomplicate’, the current campaign, aims to explain health insurance simply and succinctly to help people make the right choice on which policy to purchase for oneself and family. Apollo Munich integrates the narrative with the benefits of buying Optima Restore.
The campaign went on air from February 21 on general entertainment channels (in south), general news and regional news channels across the country in five languages – English, Hindi, Tamil, Telugu and Kannada.
#DontThinkTwice campaign promotions are also being done on YouTube, Apollo Munich’s Facebook and Twitter handles, along with WhatsApp engagement with all stakeholders – advisors, prospects and existing customers.