Close on the heels of bagging media mandate of Gulf Oil and Travelguru, Mudra Connext has added yet another business to its kitty. The agency has bagged the media mandate for Apollo Hospitals. It will be handled out of their Delhi office.
Though the officials remained tight lipped on the media spend of the business, however the industry sources peg it in the region of Rs 8-10 crore. Bates 141 continues to handle the creative mandate for Apollo Hospitals.
Confirming the appointment of Mudra Connext, Anil K Maini, President Corporate Development, Apollo Hospitals, said, “We have engaged Mudra Connext to do our new communication campaign. Through their extensive knowledge and experience in the media market, we look forward to a great working relation with the agency.”
Talking of their win, Manas Mishra, EVP & Country Head, Mudra Connext commented, “We are delighted to partner with a respectable group like Apollo Hospitals. Healthcare communication in urban centers has been an emerging challenge. We hope our experience in building awareness and empathy. A positive word of mouth will help us manage the brand well.”
Apollo Hospitals, was started by its founder and present Chairman, Dr. Prathap C. Reddy in 1983 with the establishment of the first corporate hospital in India. The group had become an integrated healthcare organisation by the start of the new Millennium with owned and managed hospitals, diagnostic clinics, dispensing pharmacies and consultancy services.
To enhance performance and service to customers, the group also makes available the services to support business; telemedicine services, education and training programmes, and research services, and a host of not-for-profit projects. The group also has partnerships with hospitals in Kuwait, Sri Lanka and Nigeria.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking