Apeejay Finance, which was bought over by Societe Generale of France, one of the largest financial services groups in the Euro zone, last year, is scouting for an advertising partner. Apeejay Finance formerly belonged to the Apeejay Surendra Group.
While the new entity will commence operations in a few weeks time, a multi-agency pitch featuring some of the top notch national agencies of Kolkata is currently on for handling the launch campaign.
The company would finalise its creative as well as media agencies by the start of the new financial year in April.
Apeejay Finance has been engaged in the business of retail consumer loans, financing cars, utility vehicles, commercial vehicles, two-wheelers and consumer durables.