APAC Effie puts the spotlight on Asia Pacific brands by introducing a dedicated category for them to compete regionally. It culminates and brings attention to those brands that have been successful in their campaigns, whether established or emerging ones, amidst tough competition from strong global players.
Following its recent call for entries, the competition is now drawing attention to the Asia Pacific Brands category, which is open to brands with Asia Pacific roots and are born and bred in the Asia Pacific region. This category has been specially created as an effort by the regional awards to recognise and celebrate the achievements of Asia Pacific brands.
“APAC is the most economically vibrant region on the planet. Many of our brands are already world leaders and many others from all over the region are poised to take on the world in coming years on the back of strong national and regional growth. As the region continues to grow in global economic importance, successful brands, supported by highly effective communication strategies will become even more important to the region’s economic well-being,” said Paul Head, Chief Executive of the Communication Agencies Association, New Zealand, also a member of the APAC Effie Committee.
“With the introduction of this category in the APAC competition, it enables Asia Pacific Brands to measure themselves against the very best in the region – and the best in the region are already as good as any in the world,” he added.
The APAC Effie Awards, organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, honours the region’s most outstanding campaigns, which have been brilliantly executed and proven results in meeting challenging strategic objectives.
The line-up of categories across Single Market and Multi-market are:
Single Market – Product & Services Categories:
Agricultural & Industrial, Automotive, Beauty & Wellness, Beverages – Alcohol, Beverages Non-Alcohol, Consumer Electronics and Durables, Corporate Reputation/Professional Services, Restaurants, Financial Products & Services, Food, Government / Institutional, Healthcare, Household Supplies & Services, IT / Telco, Media, Entertainment & Leisure, Real Estate, Retail, Travel / Tourism, Other Products & Services
Single Market – Specialty Categories:
Asia Pacific Brands, Brand Experience, Brand Revitalisation, David vs Goliath, GoodWorks – Brand, GoodWorks – Non Profit, Media Innovation, New Product or Service, Small Budget, Sustained Success
Multi-market – Product & Services Categories:
Multi-market – Specialty Categories:
Asia Pacific Brands, David vs Goliath
Entry submission will be open till December 20, 2013. Finalists will be announced in end of February 2014, with the Awards gala set to take place in April 2014.