Top Story

e4m_logo.png

Home >> Advertising >> Article

AOL to pull most ads on Sept. 11

11-September-2002
Font Size   16
Share
AOL to pull most ads on Sept. 11

AOL Time Warner said its beleaguered America Online unit will pull most advertising off its Web service in deference to the one-year anniversary of the Sept. 11 terrorist attacks.

The company, which earlier had indicated it would pull all ads, later said some ads would have to remain in place for a variety of logistical reasons.

The one-day ad blackout could cost the world's biggest media company millions in lost ad revenue. AOL, which claims 35 million members for its online service, is already beset by slumping ad sales and slowing growth -- in addition to investigations by the Securities & Exchange Commission and the U.S. Justice Department into allegedly improper accounting practices.

"As part of an AOL Time Warner corporate-wide initiative, all commercial ad banners will be pulled from AOL, the Web properties and the Time Warner interactive brands," AOL said in a statement. The company will instead run "commemorative banners" from 5 a.m. Sept. 11 until 5 a.m. the next day "as a sign of respect to all affected by last September's events."

The banners will link to dedicated Sept. 11 programming on AOL. The Time Warner online sites, along with portals Netscape and CompuServe, will feature banners linking to Network for Good, a coalition helping non-profit organizations advance their mission via the Web.

AOL said that ad sales account teams will work closely with advertisers to make whatever adjustments are necessary to make up the loss of ad time.

Tags

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world