Top Story

e4m_logo.png

Home >> Advertising >> Article

AOL may go in for acquisition, alliance overdrive

24-August-2001
Font Size   16
AOL may go in for acquisition, alliance overdrive

After getting FIPB’s approval of its investment plans, AOL is reworking on its India strategy to include acquisition of an Indian portal or an alliance as options to setting up a 100 per cent subsidiary.

AOL, which received FIPB approval a few months ago to bring in investments into India, has been talking to a slew of major Indian corporates and horizontal portals for a potential business alliance.

Potential AOL allies in India includes names like Reliance, Satyam Infoway, WiproNet. AOL’s acquisitive eye has also fallen on India’s leading Internet brand Rediff.com

Rediff, with its scrip quoting below $1 could be an attractive buy for AOL at a time when it has fallen below the red line on NASDAQ where it faces delisting. Then, there is also Satyam Infoway (Sify.com) for which a foreign partner will make a lot of sense.

According to Industry sources the partnership could either take the form of a JV or could actually involve AOL investing in an existing player’s Internet infrastructure.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign