Top Story


Home >> Advertising >> Article

AOL may go in for acquisition, alliance overdrive

Font Size   16
AOL may go in for acquisition, alliance overdrive

After getting FIPB’s approval of its investment plans, AOL is reworking on its India strategy to include acquisition of an Indian portal or an alliance as options to setting up a 100 per cent subsidiary.

AOL, which received FIPB approval a few months ago to bring in investments into India, has been talking to a slew of major Indian corporates and horizontal portals for a potential business alliance.

Potential AOL allies in India includes names like Reliance, Satyam Infoway, WiproNet. AOL’s acquisitive eye has also fallen on India’s leading Internet brand

Rediff, with its scrip quoting below $1 could be an attractive buy for AOL at a time when it has fallen below the red line on NASDAQ where it faces delisting. Then, there is also Satyam Infoway ( for which a foreign partner will make a lot of sense.

According to Industry sources the partnership could either take the form of a JV or could actually involve AOL investing in an existing player’s Internet infrastructure.


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve