Top Story

e4m_logo.png

Home >> TREND >> Article

Another audio innovation from Bose, wireless audio link to spread the sound of music

05-October-2005
Font Size   16
Another audio innovation from Bose, wireless audio link to spread the sound of music

One can expect only the best from Bose Corp. In keeping with its state-of-the-art audio innovations, the premier electronics company has introduced a homewide wireless audio link, an easy-to-set-up, room-to-room wireless solution for quality whole-home sound.

Christened the AL8 wireless audio link, the system works with any Bose Lifestyle DVD home entertainment system and consists of a transmitter (AL8) and a receiver (AR1), which come packaged together. The AL8 system can be set up within minutes and operates wirelessly by radio frequency.

The AL8 and each AR1 work together automatically by establishing a wireless link once plugged in. They then begin transmitting and receiving digital audio as well as control commands through the two-way wireless link. All Bose link speaker systems sold after June are compatible with the AL8 wireless audio link.

Elaborating on the new system, Ratish Pandey, General Manager, Bose Corporation India Pvt Ltd, said, “A wired system can cover up to 14 rooms, while a wireless system can cover up to eight rooms. Dual stream transmission will allow the user to select two different audio sources at the same time and free field circuitry will ensure a clear and consistent audio signal.”

The systems in other rooms can be controlled by a remote with an LCD display.

While the receiver and transmitter have been priced at Rs 24,900, the remote will cost Rs 11,900. Bose has tied with up various credit card companies and finance schemes are available. “There will be special festive discounts as well as in-store promotions. Promotions will also take place through the print media,” explained Pandey.

Meanwhile, the company is not looking at a manufacturing unit in India, but is looking at increasing distributorship. “India is the fastest growing market in Asia Pacific and our focus lies here,” said Dominic Waters, Director Marketing, Asia Pacific, Bose Corporation, USA.

Bose Corp, founded in 1964 by Amar Gopal Bose, is a privately held company with annual sales of $1.7 billion and has 8,000 employees.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...