Top Story

e4m_logo.png

Home >> Advertising >> Article

Another addition to Madison’s portfolio- launches merchandising division

23-October-2002
Font Size   16
Another addition to Madison’s portfolio- launches merchandising division

With retail industry in India booming, the need for real time sales data, accurate inventory management, sales forecasting and good ambience of the store have assumed more importance than in the past. Looking at the need, Madison Communications has launched Madison Merchandising Services (MMS) with an objective to become one stop merchandising solution provider to marketers in India.

With its offices in the major metro cities along with Bangalore, the new division has started working with Airtel and Samsung. The service portfolio of MMS would include merchandising strategy consulting as well as turnkey solutions for design, sourcing, supply and maintenance.

Every dealer surveys (EDS), merchandising impact teams, merchandising audits, merchandising refurbishment, model markets and customer loyalty programs would be some tools MMS would be using. “Given the current popularity of outsourcing, I expect Madison Merchandising to be in great demand,” says Sam Balsara, Chairman and Managing Director, Madison.

Proper utilization of the retail space and investments can result in huge increases on the return on the investment for the company. “ In developed markets budgetary allocations for merchandising are equivalent to media allocations, if not higher,” says Manish Shukla, Head, MMS.

Tags

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India