Another addition to Madison’s portfolio- launches merchandising division

Another addition to Madison’s portfolio- launches merchandising division

Author | exchange4media News Service | Wednesday, Oct 23,2002 6:41 AM

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Another addition to Madison’s portfolio- launches merchandising division

With retail industry in India booming, the need for real time sales data, accurate inventory management, sales forecasting and good ambience of the store have assumed more importance than in the past. Looking at the need, Madison Communications has launched Madison Merchandising Services (MMS) with an objective to become one stop merchandising solution provider to marketers in India.

With its offices in the major metro cities along with Bangalore, the new division has started working with Airtel and Samsung. The service portfolio of MMS would include merchandising strategy consulting as well as turnkey solutions for design, sourcing, supply and maintenance.

Every dealer surveys (EDS), merchandising impact teams, merchandising audits, merchandising refurbishment, model markets and customer loyalty programs would be some tools MMS would be using. “Given the current popularity of outsourcing, I expect Madison Merchandising to be in great demand,” says Sam Balsara, Chairman and Managing Director, Madison.

Proper utilization of the retail space and investments can result in huge increases on the return on the investment for the company. “ In developed markets budgetary allocations for merchandising are equivalent to media allocations, if not higher,” says Manish Shukla, Head, MMS.

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