Publicis India has roped in Aniruddha Deb of Ogilvy as Vice President in the Delhi office. He has worked with Ogilvy for more than a year as the Vice President and Business Head on key businesses such as Vodafone, KFC, Ministry of Tourism (Incredible India!), Godfrey Phillips, Usha International, Cisco and Yahoo that account for over Rs 15 crore of non media revenue in the Delhi office.
Deb will report to Ashutosh Sawhney, Executive Vice President and Branch Head at Publicis Capital. He will be handling accounts such as Nestle, United Biscuits and Subway.
On the appointment, Sawhney said, “Aniruddha brings to the table a perfect blend of diverse experience, leadership skills and most importantly, the hunger to do great work. I am confident he will contribute immensely in taking the Nestle juggernaut forward and strengthening Publicis' credentials in India amongst its clients and stakeholders.”
Deb said, “Having worked with some of the largest global networks, The Publicis Groupe always had my attention, being the fastest growing group globally along with its big ambitions for India. Some of the recent appointments in India are testament to that and the assignment on Nestle just sealed the deal. With my long association with FMCG, especially Unilever, this is where I can certainly apply myself fully. I am looking forward to being a part of its ambitions and growth plans and most of all, have lots of fun.”
Deb joins Publicis with more than 10 years of experience in advertising across key categories including FMCG, consumer durables, banking and automobiles. He has spent most of his advertising years with Lowe worldwide, across Thailand, Singapore and India. He has worked on large global brands including HSBC, ICICI, Unilever Soaps (Lifebuoy, Liril, Breeze) and LG Electronics in India.
He moved overseas to Thailand on a Regional Business Director role, working on Unilever brands (Detergents – Dirt is Good, Deodorants – Rexona and Oral Care – Pepsodent, Close-up and Signal) for about five years. Deb returned to Delhi a year ago and joined Ogilvy.