Animal Planet to present eco reality series in association with WWF

Animal Planet to present eco reality series in association with WWF

Author | exchange4media News Service | Thursday, Mar 30,2006 9:58 AM

Animal Planet to present eco reality series in association with WWF

Animal Planet, in association with WWF, the global conservation organisation, will present an eco reality series called ‘Planet Action’, which will be aired from April 2 at 9 pm. ‘Planet Action’ has been created with a vision to show how viewers can help the conservation cause. The programme will be of a one-hour duration.

The six-episode series will highlight some of the grave issues that is facing wildlife and eco systems today as a result of human behaviour by way of spreading pollution, deforestation and fishing practices, which all play a part in endangering wildlife.

Raja Balasubramanian, Brand Director, Animal Planet, said, “Animal Planet has presented many entertaining programmes, both from India and abroad, to increase the understanding on wildlife extinction and environment deterioration. ‘Planet Action’ is an eco reality programme that, besides informing, will entertain viewers by presenting them all the emotion and drama of a group of amateur environmentalists tasked with real life challenges.”

The series follows an international team of seven enthusiastic amateur environmentalists engrossed in six different conservation projects. Over six weeks, viewers will see conservation in action as the team tackles projects to make a real difference. The journeys range from saving endangered Leatherback Turtles in Panama to planting 100 trees in the heart of Borneo’s rainforest to help orangutans fight for survival.

Ravi Singh, SG and CEO, WWF-India, said, “‘Planet Action’ is a great example of active media partnership to showcase the tough work of conservation to the world. I am hopeful that more and more people will be sensitised about the threats to the environment and to its species and the urgent need to conserve the same.”

The diverse group of participants who have worked on the project to pursue a common cause of protecting the future of the animals hail from Venezuela, Vietnam, Sweden, Australia, Brazil, the UK and the US.

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