Top Story


Home >> Advertising >> Article

Anil Kapoor appointed global brand ambassador for South Africa Tourism

Font Size   16
Anil Kapoor appointed global brand ambassador for South Africa Tourism

South African Tourism (SAT) has completed one year of successful operations in India under Lance Littlefield, the Country Head for India. At a gala evening to mark the occasion, they also appointed leading Bollywood actor Anil Kapoor as global brand ambassador for South Africa Tourism in the presence of Minister Essop Goolam Pahad, Minister in the Presidency of the Republic of South Africa.

Kapoor is one of the few Bollywood actors who has shot five movies in South Africa and has been visiting the country for more than a decade now. He has been a frequent visitor to South Africa, both on business and leisure.

“Anil is a global icon, and definitely one easily identifiable with the large Indian population in South Africa. His close linkages with our country over the last decade made him a natural choice to be our global brand ambassador,” said Littlefield.

“I have travelled all over the world and met lots of people, but South Africa occupies a special place in my heart. When I first went to Cape Town, I thought it was a slice of heaven on earth. The sheer beauty of the place mesmerises you. Moreover, the warmth and rich cultural history that is so intrinsic to the people of South Africa, is especially heart-warming,” said Kapoor.

He added, “This honour is an extremely humbling experience for me. I will do everything in my capacity as brand ambassador for the promotion of South Africa.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video