Andrew Yule, a Government of India enterprise under the Ministry of Heavy Industries & Public Enterprises, has called for a pitch for empanelment of advertising agencies in Kolkata. The period of empanelment would be for three years. Last date for submission of applications is November 20, 2011.
The company has invited various agencies to submit credentials, including client list, accreditation from INS, turnover and other details.
For the record, Andrew Yule was founded in 1863 and incorporated as private limited in 1919. The company was converted into a public limited company in 1948 and became a Central Public Sector Enterprise (Schedule B Company) in 1979 with the acquisition of 49 per cent equity share in 1974 and 2 per cent in 1979 by the Government of India. The company has diversified business holdings, including industrial fans and blowers, air pollution control systems, tea processing machinery, industrial automotives, financial services and printing services.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
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