JWT has finally got its creative house in order. Adrian Miller’s appointment as CCO in Delhi and Tarun Chauhan returning as Senior VP & Managing Partner in Mumbai has certainly given a great fillip to the agency that has seen a not so active year in 2009. Add to that, Airtel is expected to soon consolidate its entire business with JWT Delhi, and that only further indicates an action-packed year ahead.
In a sense, the exits of Agnello Dias and later Dhunji Wadia had created setbacks of sorts to the agency. In fact, Colvyn Harris, CEO, JWT India, had stepped down last month as the AAAI President mid-term, stating, “… the need of the hour for me is to spend more time at JWT India, and that would need a lot more attention”.
The agency has now fortified its top teams in Delhi and Mumbai, bringing in Adrian Miller as Chief Creative Officer, Delhi, in July 2010 and Tarun Chauhan joins JWT as Senior VP & Managing Partner in Mumbai, replacing Wadia.
Commenting on Chauhan’s appointment, Harris had said, “The wheel turns full circle for Tarun and we are glad that he has come back to the JWT family. We look forward to welcoming him to the family on August 23 and we wish him all the very best. Our search for finding the best talent continues. We recently announced Adrian Miller as CCO, Delhi. Tarun’s joining will greatly improve our professional bench-strength.”
Bringing much cheer to the JWT camp is the Airtel win, after being assigned the duties for Airtel’s DTH venture, Airtel Digital TV, in 2008. The Airtel had been with Rediffusion Y&R for 15 long years before this move. The business has been pegged at Rs 400 crore.
JWT has been already handling some big accounts like Pepsi for many years now, however, the agency had seen sort of a lull in 2009, when the wins eluded it. But the agency is back in the saddle, winning accolades and awards at national and international platforms along the way.
JWT India had bagged the Asia Pacific Agency of the Year at AdFest 2010 and had the most metals to its name in the country at the elite event – three Gold Lotuses, four Silvers, four Bronzes and six finalist merit awards.
In an earlier conversation with exchange4media, Rohit Ohri, Managing Partner, JWT Delhi, had said, “For the last 2-3 years, we have been working towards getting recognised at Cannes Lions, AdFest and Spikes Asia.”
He added, “In recent times, awards have become a measure of an agency’s creative caliber. Building the agency’s reputation as well as acting as a talent magnet.”
Meanwhile, JWT has been restructuring its management and working style at its Gurgaon office in the NCR. The revamp process involves implementing four new business units based on the concept of ‘Knowledge Verticals’.
In July, as part of the process, four Knowledge Business Units (KBUs) had been set up, categorised on the basis of Foods, Beverages, Technology and Health & Wellness. All the four units will have three heads each – Executive Planning Director, Executive Creative Director and Executive Business Director.
Pinaki Bhattacharya has come in as Executive Planning Director for the Health & Wellness vertical. Prior to this he was heading FCB Ulka’s South division. The second appointment is that of Saurabh Saxena, who is the Executive Business Director for the Foods vertical. He has moved from Mid-Day. Vikas Mehta has joined as Executive Business Director for Health & Wellness and other lifestyle products. An industry expert, Mehta was earlier with Lowe Lintas, where he was Global Planning Director and had handled brands like Lifebuoy.
Airtel moves creative business to JWT
Tarun Chauhan joins JWT as Senior VP & Managing Partner
From underdogs to champs: JWT Delhi creativity on the rise