Prayers of the Indian camp at the Cannes Lions International Advertising Festival 2009 were heard on Day Three – June 23, 2009 – of the festival. The slow start to India’s metal count gained speed from two unlikely quarters – Outdoor Lions and Media Lions. From one bronze on Day Two to 16 metals on Day three brought India back on track, and the 23-metal benchmark that was set last year, looks possible now.
At present the agency-wise metal tally has put Ogilvy India and Publicis right on top – both have one Silver and two Bronze Lions each. While Mediacom has only two awards, the agency has the only Gold Lion awarded to India so far, and a Silver Lion too. DDB Mudra is the other agency that has one Silver Lion in its kitty. Maxus and Leo Burnett India have two Bronze Lions each.
Madison Media, Lodestar Universal and Rediffusion Y&R have one Bronze each.
And just like that one could see more Indian delegates surfacing as well. Giridhar Seetharam, Ass VP, Marketing, Cadbury India was seen attending sessions. Also seen in sessions were Sarvesh Raikar and Dinesh Ghosalkar, Creative Group Heads from Sorento Healthcare. Bates 141’s Sonal Dabral was the pleasant run-in of the day. Dabral was seen attending at least two sessions including Herman Vaske seminar.
Publicis Ambience’s Prasanna Sankhe was at the venue today too, as was Publicis India’s Emmaneul Upputuru. Not many Indians were spotted at the opening gala, the Publicis gang was there and DDB Mudra was there. The Ogilvy team – Piyush Pandey, Abijit Avasthi and Rajeev Rao were seen there for some time too but the big disappointment was the Gutter bar where one could not spot the Indians celebrating this year, like last year.