Top Story


Home >> Advertising >> Article

Analysis of Mobile Phones advertising in Print: AdEx study

Font Size   16
Analysis of Mobile Phones advertising in Print: AdEx study

There was a 48% growth in Mobile Phones ad volumes in Print in 2006 over 2005. And Q1 ‘07 registered a whopping 95% growth over Q1 ’06. Advertising was skewed towards publications from Maharashtra. Maximum ad volumes went to General Interest genre newspapers. Nokia led the advertisers’ list with 40% share and also advertised the maximum number of brands. LG and Motorola came 2nd and 3rd in the rankings.

more… <\div>


Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions