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Analysis of Mobile Phones advertising in Print: AdEx study

Analysis of Mobile Phones advertising in Print: AdEx study

Author | exchange4media News Service | Monday, May 21,2007 9:33 AM

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Analysis of Mobile Phones advertising in Print: AdEx study

There was a 48% growth in Mobile Phones ad volumes in Print in 2006 over 2005. And Q1 ‘07 registered a whopping 95% growth over Q1 ’06. Advertising was skewed towards publications from Maharashtra. Maximum ad volumes went to General Interest genre newspapers. Nokia led the advertisers’ list with 40% share and also advertised the maximum number of brands. LG and Motorola came 2nd and 3rd in the rankings.

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