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Analysis of Corporate Advertising in Print during Jan-Oct 2006: AdEx study

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Analysis of Corporate Advertising in Print during Jan-Oct 2006: AdEx study

Overall corporate ad volumes in Print media witnessed a 12 per cent growth in Jan-Oct ’06 over Jan-Oct ’05. The General category garnered a huge 89 per cent share of corporate advertising in this period, with Northern publications cornering the highest share. ONGC topped corporate advertising in newspapers while Amway India led in magazines


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