Top Story


Home >> TREND >> Article

Amul to launch new chocolate brands

Font Size   16
Amul to launch new chocolate brands

The Gujarat Co-operative Milk Marketing Federation, which markets products under the Amul brand, has chalked out a plan to revive its chocolate products.

Besides introducing new products in the chocolate category, the federation has also decided to revamp packaging of its chocolates to garner a greater chunk of the chocolate market.

Although Amul has introduced several products in the chocolate category, it does not enjoy leadership in the segment.

The Rs 2,748 crore co-operative giant is, however, working out a strategy to make Amul brand of chocolates more popular. In fact, the co-operative has begun test-marketing of its newly packaged chocolates from select outlets in Gujarat and Maharashtra.

“We are taking chocolate products seriously now and planning to take these to the market in a big way,” said an official at the federation.

“We have revamped chocolate packaging and designing with the help of TMA, an international agency. The new packaging is more trendy and appealing,” said R S Sodhi, general manager, marketing.


Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India