It is no news that Amul is one of the most active marketer and advertiser on social media. The brand’s creative ads are legendary. The Amul girl has been winning hearts since 1966. The brand’s advertising has evolved with times. However, it has never lost touch with its USP—the witty taglines, humorous ideas, and quirky concepts.
The latest step in this evolution has been their creative aggression on social media. As recently as April, the brand has created 18 topical ads and published them on its social media handles—all share across the web.
Here are the most topical ones that went viral on social media:
For over 50 odd years the Utterly Butterly girl has managed to keep her fan following intact. So much so that the ads are now ready to enter the Guinness Book of World Records for being the longest running campaign ever. The ultimate compliment to the butter brand came when a British company launched a butter and called it Utterly Butterly, last year.
It all began in 1966 when Sylvester Da Cunha, then the managing director of the advertising agency, ASP, clinched the account for Amul butter. The butter, which had been launched in 1945, had a staid, boring image, primarily because the earlier advertising agency which was in charge of the account preferred to stick to routine, corporate ads.