Top Story


Home >> Advertising >> Article

Amul Macho takes the fantasy factor forward in new TVC

Font Size   16
Amul Macho takes the fantasy factor forward in new TVC

Kolkata-based JG Hosiery Pvt Ltd has launched a new TV campaign for its innerwear brand Amul Macho. The TVC has been created by Saints & Warriors Productions and directed by Boddhayan Mukherjee. Mumbai-based Saints & Warriors has been handling the creative duties of the Amul Macho brand for some time now.

The new film is a sequel to the previous TVC, which, it may be recalled, had received a lot of media attention after the Consumer Complaints Cell of the Advertising Standards Councils of India had turned down a complaint regarding the ad being obscene and vulgar.

The new TVC features the same model, Sana Khan, and re-asserts the brand’s ‘Crafted for fantasies’ peg.

Elaborating on the company’s expansion plans, Pankaj Seksaria, Executive Director, JG Hosiery, said, “Currently, the company has production facilities at Tirupur and Kolkata. We are planning to set up another factory in Delhi and augment the capacities of the existing ones. The production capacity of the Kolkata factory, for example, will rise from 1.25 lakh pieces per day to 2 lakh pieces per day.”

Sandeep Seksaria, Executive Director, JG Hosiery, said, “We entered the innerwear market as we realised the potential for organised players in a largely unorganised industry. This provided a huge opportunity for branded players to provide good quality and stylish products. With the increase in production capacity and further aggressiveness in brand building initiatives, we are aiming to be the leading national innerwear brand by the year 2010.”

Amul Macho is the third largest innerwear brand in the country. It enjoys the number one position in States like Uttar Pradesh, Bihar and Jharkhand. It is also one of the leading hosiery brands in western and certain parts of northern India. It entered Bengal and north-eastern markets in 2007. Recently, the company also tapped the markets of southern India. The company has a widespread distribution network with 15 branch offices throughout India.

Also read:

Amul Macho turns to fantasy for new TVC


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017