Kolkata-based Amul Innerwear has appointed Mumbai-based Saints and Warriors as its creative agency following a pitch. The incumbent was Chlorophyll, Mumbai. The media business will continue to be handled by Initiative Media, Kolkata.
Sandeep Seksaria, Director, JG Hosiery Pvt Ltd, said, “We wanted to give a new creative look to the brand. O&M, Law and Kenneth, Lowe, and Saints and Warriors had made credential presentations. We liked the inspiring creative work of Saints and Warriors the most.”
Seksaria further said that the company planned to launch outerwear, including nightwear and casual wear, by this summer and indicated that the company had earmarked an advertising budget of Rs 8-9 crore for 2007.