Top Story

e4m_logo.png

Home >> Advertising >> Article

Amrutanjan’s creative duties moves from Dentsu to blueprint 360

16-May-2007
Font Size   16
Share
Amrutanjan’s creative duties moves from Dentsu to blueprint 360

Amrutanjan Ltd has roped in Chennai-based creative shop blueprint 360 as its creative partner to handle the entire range of products of Amrutanjan, including its over-the-counter products such as cold, cough and skin care remedies, mouth freshener and herbal products. There was no formal pitch involved for the business. The size of the account is estimated to be in the region of Rs 6 to 8 crore.

The incumbent agency is Dentsu, which bagged the account in August 2006. Optimum Media Solutions continues to handle the media duties of Amrutanjan.

“We have decided to entrust blueprint 360 with the creative duties as they have a highly experienced team that handled different FMCG products,” said an executive from Amrutanjan Ltd.

“We have won this account because of our strong marketing strategy, which we will be supporting with our creative works. Amrutanjan is a well-known brand and we are looking forward to revitalising the whole Amrutanjan portfolio,” said Prateep Kumar Balyan, Managing Partner, blueprint 360.

Prem Kumar, another Managing Partner of blueprint 360, said, “Apart from electronic media, which has been predominantly used for promoting the Amrutanjan brands, we would now be looking at other media as well. We will take a 360-degree integrated marketing route to promote all Amrutanjan brands.”

Executives at Amrutanjan did not give any specific reasons for shifting the creative duties from Dentsu to blueprint 360.

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems