Punjab Heritage & Tourism Promotion Board (PHTPB) has appointed AMO Communications, a Percept Hakuhodo company, as their brand development agency. The win comes following a multi-agency pitch that featured key personnel and experts from across the Tourism Department, at the Centre and State levels. AMO Communications is said to have won the pitch based on their strategy, concepts and design.
The agency will consult and provide assistance to PHTPB to develop a marketing strategy and create a brand image for Destination Punjab. This is for the first time that the Board has embarked on a strategy to promote Punjab as a tourist destination. PHTPB has appointed WTO to present a feasibility report and marketing strategy for marketing Punjab as a tourist destination and as part of the plan, identity creation and branding would be the first steps that the state would be taking in this regard.
Elvis Dias, Managing Director, AMO Communications, remarked, “How many times do you get to create a new identity for a brand right from scratch? Winning PHTPB not only gives us a creative high, but will also garner us a huge dominance and expertise in the tourism marketing domain. For nearly a decade we have handled Goa Tourism and have successfully positioned it as a ‘365 days holiday destination’. After Goa, Punjab would be the second state that we will be promoting as a tourist destination, and in the very first round itself, Punjab was awarded ‘Most Innovative Product’ at the TTF in Hyderabad.”
AMO Communications already has clients like Indian Oil Corporation, NEXT, TCL, AMW, BILT and CSIR in its kitty.