Runwal Group has assigned its creative duties to AMO Communications following a multi-agency pitch, which started a couple of months ago. The account is pegged in the region of Rs 5-7 crore. Prior to this, the Group had in November 2006 awarded its marketing communication activities to Span Communications. The Runwal Group has expertise in developing specialised residential, commercial and retail projects.
Commenting on the win, Jitendra Khokle, COO, AMO Communications, said, “With the extreme clutter and me-too nature of real estate advertising, the challenge was to create a unique brand experience that is sustainable and commands a premium in the long-term. We used out proprietary planning models to bring out some unique insights in the category, which we are sure will translate into this brand experience. The fact that Runwal has a presence in residential, commercial and retail verticals makes the win even more exciting.”
Sandeep Runwal, Director, Runwal Group, said, “AMO’s process driven approach and the ability to deliver innovative creative solutions is what swung our final verdict in their favour. We have a wide spectrum of needs from our communications partners, and AMO, backed by the broad spectrum of offerings from its parent group Percept Ltd, seemed the best fit for our needs.”
AMO Communications, part of the Percept Hakuhodo network, is also the creative agency for clients like Goa Tourism, TCL Holdings, Next Retail, Asia MotorWorks (AMW), Nissan, Shapoorji Pallonji, BP Ergo, Infosys, and The Global Group, among others.