Amitava Mitra, who was elevated to the position of Chief Executive Officer of Percept/H in April this year, has stepped down from his position. He has been with the agency for over 14 years. Mitra was responsible for providing strategic direction for Percept/H at a national level, creating opportunities for integration within and across the Percept Group and paving the roadmap for the overall businesses for the Percept/H vertical.
Mitra is serving his notice period of three months, said sources close to the development to exchange4media.
He had joined Percept/H’s Pune office in 2000 and was instrumental in kick-starting the operations there. In 2003, he shifted to the Percept/H, Delhi branch office, where he was directly involved in growing the operations manifold. Mitra has over 32 years of advertising experience and has been involved with the creation and production of over 200 films and the launch of over 100 brands with strategies ranging from the complete launch strategy and activities to promotions and events across the media spectrum.