Percept/H has elevated Amitava Mitra to Chief Operating Officer of the company with national responsibility with effect from July 22, 2013. Mitra has been in the organisation for the past 13 years and was heading the Delhi operations prior to this development.
In his new role as COO, Mitra will be responsible for overseeing the entire business of Percept/H, handling the national responsibility, as also providing strategic direction, creating opportunities for integration within and across the Percept Group and paving the roadmap for the overall businesses for the Percept/H vertical.
Commenting on Mitra’s appointment, Prabhakar Mundkur, Executive Director, Percept/H said, “Amitava has huge experience behind him and he has handled some of the biggest brands in this country. He has been so far managing our largest office in Delhi and I am sure that with his enthusiasm, energy and experience as a professional manager he will take this company to great heights.”
Mitra had joined the Percept Pune office in 2000 and was instrumental in starting the operations there. Later, he shifted to Percept/H Delhi branch office in 2003. He has been directly involved with the creation and production of over 200 films. He has also been involved with the Indian National Congress for the last many years, both during their national and state elections as also several government businesses and various ministries. He was instrumental in developing the Bharat Nirman brand since 2007.