Amitava Mitra has been elevated to the position of Chief Executive Officer of Percept/H from April 2014. He has been with the agency for over 14 years. In his new role, Mitra will be responsible for providing strategic direction for Percept/H at a national level, creating opportunities for integration within and across the Percept Group and paving the roadmap for the overall businesses for the Percept/H vertical.
He had joined Percept/H’s Pune office in 2000 and was instrumental in kick-starting the operations there. In 2003, he shifted to the Percept/H, Delhi branch office, where he was directly involved in growing the operations manifold. He was elevated to the position of Chief Operating Officer, Percept/H in 2013 and was responsible for overseeing the entire operational and strategic business of Percept/H pan-India.
Commenting on the development, Mitra said, “It’s been a fantastic journey with Percept and I have enjoyed every bit of the challenge and the manifold opportunities that this portfolio has encompassed. I have my challenge cut out for me and together with my team I look forward to taking Percept/H to the next level and making it a top communications player in the industry.”
Mitra has over 32 years of advertising experience and has been involved with the creation and production of over 200 films and the launch of over 100 brands with strategies ranging from the complete launch strategy and activities to promotions and events across the media spectrum.
His range of experience includes advertising, brand planning, strategy, media, events, CRM, BTL activities, PR programmes and films. Some of the brands that he has managed include, DLF, Hero Honda, Canon, BSNL, Air Sahara, Bharti, Airtel Magic, Bharat Nirman, UIDA (ADHAAR), Indian National Congress, Rajasthan Tourism, MP Tourism, Yamaha, Boost, Indian Airlines, Vespa, Godfrey Phillips, Dabur, Pan Parag, Maltova & Viva, The Times of India, Bajaj Auto, Black & Decker, Birla AT&T, Sansui, Kenstar, Videocon and Toshiba, to name a few.