Top Story

e4m_logo.png

Home >> Advertising >> Article

Amitava Bhattacharya joins HT Media as Business Head – East & Central Region

14-July-2015
Font Size   16
Share
Amitava Bhattacharya joins HT Media as Business Head – East & Central Region

Amitava Bhattacharya has joined HT Media Limited as Business Head – East & Central Region.  As part of HT Media's ongoing strategy of maximising revenue opportunities presented by Tier II Markets, Bhattacharya’s responsibilities would include managing the units at Kolkata, MP- CG and Rajasthan. He will be based out of Kolkata and as an additional responsibility, Bhattacharya would also have functional overview of the English Print business coming out of Bihar, Jharkhand, UP markets.

Bhattacharya has extensive media Sales experience, which includes 22 years with The Times Group (BCCL) where he was part of TOI’s 2001 edition launch in Kolkata and Ei Samay in 2012. In his other assignments, he has been the EVP & Business Head - East at  Zee Media and has handled the relaunch of Zee 24 Ghanta and their two new channel launches in Zee Puruvaiya and Zee Kalinga in 2014.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...