On the occasion of celebrating its 10th Anniversary, Tata Sky roped in superstar Amitabh Bachchan to wish all its subscribers with a series of ad films.
Titled ‘Aao Khushiyan Manaye’ and directed by Shoojit Sircar, these ad films showcase Bachchan celebrating the birthday of Tata Sky with a bunch of children. Young at heart and in the industry, these films, highlight Tata Sky’s special offering to its subscribers on this joyous occasion.
Celebrating the campaign, Malay Dikshit, Chief Communication Officer at Tata Sky said, “We needed to wish our subscribers a big Thank You on Tata Sky’s 10th Anniversary. Our subscribers come from across the country, cultures and age group. Who would be better than the universally recognized icon - Amitabh Bachchan to deliver the message in a simple and playful manner.”
Sukesh Kumar Nayak, Executive Creative Director at Ogilvy & Mather says, “There can't be anyone younger at heart then Mr. Bachchan. He was as eager as any other 10 year old at the shoot. It was fun to watch him become a child again to execute this idea and make the 10 year celebration of Tata sky even more enjoyable."
As a part of the celebrations, all subscribers will get to view over 500 + channels and services that Tata Sky offers at no additional cost to their on-going subscription between 8th to 21st August 2016. Tata Sky, is also carrying a special ‘Celebrating 10 Years’ logo on its platform.
· Creative Agency: Ogilvy & Mather, Mumbai
· Executive Creative Director: Sukesh Nayak
· Production House: Rising Sun Films
· Director: Shoojit Sircar
· Script Writer: Copy - Sukesh Nayak (ECD), Bhavna Kher (Sr. CD), Ankit Pathak (Copy Writer)
· Art: Manasi Kadne (Sr. CD), Soumen Nath (Creative Controller)