On Sunday, Star Sports launched its Pro Kabaddi-Season 2 anthem which takes forward the #LePanga narrative in the form of an energetic and fast paced song composed and sung by actor Amitabh Bachchan. The lyrics have been penned down by Piyush Pandey, Executive Chairman and Creative Director, Ogilvy & Mather, India & South Asia.
Sharing the concept of the film, Pandey said, “The idea was to combine the martial energy of the great India sport with the great Indian tradition of 'Veer Ras,' one of the nine emotions or 'Navrasas' of our culture. With a sense of fun and fire, that is how I wrote this song. Thereafter Senior Bachchan took over. He composed the music, sang the song and created a legendary track."
Click here to view the film:
The video has garnered more than 3.84 lakh views and the hashtag #LePanga has got more than 4,000 tweets in the past one day. On Twitter, Star Sports engaged with the audience through various contests using the hashtag #LePanga. The channel invited people to share their funny pangas giving them few instances like, ‘Taxi Driver turn you down? Tell us your biggest daily commute panga’ or ‘Useless forwards lagaaye kaam ki vaat? Tell us your panga with useless forwards using #LePanga.
Uday Shankar, CEO, Star India, said, "Star has a deep and abiding commitment to growing the sport of Kabaddi. The inaugural season introduced the sport in an aspirational and cool avatar. We are delighted to partner with Amitabh Bachchan for the second season of Star Sports Pro Kabaddi, to help galvanize the sport across the nation."
Here is an excerpt of the conversation on Twitter:
Pro Kabaddi League will start kick-start on July 18 and it will be aired live on Star Sports 2 and Star Sports HD2 in English; Star Sports 3, Star Sports HD3 and Star Gold in Hindi; Maa Movies in Telugu; Suvarna Plus in Kannada and Star Pravah in Marathi.
Click here to read the previous article:
Star Sports launches quirky new campaign for Pro Kabaddi League - ‘Le Panga’