Amit Akali has put in his papers as NCD at Grey Worldwide. He is currently serving his notice period in the agency.
Commenting on his stint at Grey, Akali said, “It’s been fabulous three years at Grey, especially the last year, where we won Campaign of the Year at Goafest and Grey India’s first ever Gold Lion at Cannes. But as a creative person, you constantly need new challenges to excite you. There are a lot of facets of communication and creativity – digital, branded content, new media – that I’ve been wanting to explore, but haven’t done so yet. I’m 39, and thought now was the time to get out of my comfort zone and take the next big step of the rest of my life.”
Akali had joined the agency with Malvika Mehra as NCD in February 2012. The duo worked as Group Directors at Ogilvy Bangalore prior to joining Grey. The agency has been functioning with a dual NCD structure since then.
On working together with Mehra, Akali remarked, “It’s been an amazing journey with Malvika – we’ve been together for 10 years and have achieved a lot together. We’re perhaps one of the few creative people to win three Campaigns of the Year (Surprisngly SBI, Hutch Rangashankara, and now, for Killer Green Fold at Grey). Creating Bingo! and building brands such as Titan, Lenovo, Reliance, Killer, Britannia Cakes, etc., have been great experiences. As have been heading Ogilvy Bangalore and Grey India. We’ve won every national and international award in the book. And it’s been a fabulous journey with some fantastic highs. While we may not be working together, nothing else changes. She’ll always be family. In fact, she very much understands why I’m doing what I’m doing and is supportive of my endeavors. I wish her the very best as she continues to head creative at Grey.”